Pure Colour Optimising Violet Blue Treatment 200ml Vero K-Pak Color Hair is soft

Hair is soft

Introducing the revolutionary ghd Duet Style - the first 2-in-1 Hot Air Styler that dries and styles hair at the same time with no damage*

Colour Safe thanks to it's patented Antifade Complex®

Pro tip: To tame stubborn frizz or fly-aways

The same treatment that you know and love has now been formulated with tone-correcting violet pigments

Pure Colour Optimising Violet Blue Treatment 200ml Vero K-Pak Color Hair is softPure Colour Optimising Violet Blue Treatment is ideal to tone and remove warmth on all levels. Instant hair colour and nourishing formula adds violet pigment, reduces yellow gold tones to achieve a cleaner, brighter tone. Conditions, repairs and shines, to tone and remove warmth on all hair colours (reducing gold tones) in 3 minutes or less. Pure Colour Optimising Treatments are available in 7 different conditioning colours. How to use: Apply to